Comments on: BRANDCHANNEL: SBTVC INTERVIEW

By: Maimi

Maimi — Wed, 11 Nov 2009 15:46:53 +0000

@ count cumchugula
http://www.nytimes.com/2009/05/28/business/media/28adco.html?_r=1

“We always have been honest about the fact that advertising pays for our content,” Mr. Smith said. “We don’t have a disconnect between the creative and the business.”

The resons for gavin leaving vice get clearer every day.

By: kuntz

kuntz — Wed, 11 Nov 2009 15:42:31 +0000

@AT …
i’ve heard of this word of mouth thingy, but i don’t really buy it. obviously people talk to each other about whatever shit they buy, but they’ve already seen the ads and it seems to me that they’re just looking for validation on something they’ve already decided they want. do you think some guy tried coca cola one time, liked it, and then word got around? good advertising is a very slick manipulation of people’s unconscious desires/fears etc., and it seems to work. just because a few people are smart enough not to fall for it doesn’t mean that the bovine masses aren’t lining up to buy shit they saw on tv. xmas is coming and people will be buying the latest brand new just in time for xmas products even though not one of them has ever tried them before. no word of mouth there …

By: ViseGrip

ViseGrip — Wed, 11 Nov 2009 14:24:55 +0000

gavin never had anything to do with the marketing side of vice which is probably why all the sales guys hated him so much. i heard he was bad for business.

By: RawkNRoller

RawkNRoller — Wed, 11 Nov 2009 14:21:16 +0000

Whenever anyone tries “branding” it almost always comes off as artificial unless it isn’t. What’s that mean?

Basically, the only branding that works is to stop trying to be an image of a product and just be yourself. This is harder than it seems. Writers tend to get too writerly, artists too artistic, politicians act like politicians. Just being yourself instead of becoming something is hard to carry off.

By: AxMeAnyQuestion

AxMeAnyQuestion — Wed, 11 Nov 2009 14:14:15 +0000

Someone once told me advertising doesn’t work either. So aren’t we all doomed?

By: Anonymous Too

Anonymous Too — Wed, 11 Nov 2009 14:11:21 +0000

@Kuntz
The notion that word-of-mouth beats out traditional marketing is not exactly “dumbass shit.” It’s a well known hypothesis that has garnered quite a bit of attention from 60 Minutes to the New York Times. Just because you’re not informed enough to have heard of something, doesn’t mean it’s stupid.

By: kuntz

kuntz — Wed, 11 Nov 2009 04:45:48 +0000

marketing doesn’t work?!?!? man, you say some dumbass shit sometimes son, but that one takes the cake. the article aboot dinks is pretty funny, though.

By: har har

har har — Wed, 11 Nov 2009 00:58:08 +0000

“Brand Builders” are so out of touch, it always reminds me of the TV executives on the Simpsons.
“Let’s RASTAFY him by 15%”

hahahahaha. funniness.

Gav´s a smart dude who knows his market. he´s made a living from surgeon precision balancing… if you know what i mean.

By: count cumchugula

count cumchugula — Wed, 11 Nov 2009 00:34:19 +0000

what’s the deal with “virtue”, was that something that “vice” pooped out post-gavin? i mean if he was so strongly anti-marketing why did the magazine have its own marketing agency or is the real point that saying marketing doesn’t work the new marketing? i’m so confused. maybe this is a subtle stab at the stupidity of “virtue” et al?

http://www.nytimes.com/2009/05/28/business/media/28adco.html?_r=1

By: lol@u

lol@u — Tue, 10 Nov 2009 23:22:53 +0000

yeah marketing doesn’t work! YEAH! your attitude is EXTREEEEMEEEE!!! and get off sarah silverman’s dick already. she sucks at comedy. she aint funny, she give you wood and that’s it. leave it at that.