Jason Goldwatch’s “SINATRA” brand has started a limited run of t-shirts, hoodies, and tid-bits, trying to redefine the icons and logos that changed the way we see things, to take ownership of these images and re-contextualize them to our own generation’s perspectives. It’s known as the “FUCK YOU” edition as it illegally appropriates and modifies the familiar. Expect new takes on the Misfits, Mickey Mouse, Albert E. Newman, and more.

His first run, the BRACK FRAG t-shirt pictured above, is basically a response to the current SHITTY ass state of “street wear.” It’s available in extremely limited quantities for $25, with sizes in large through extra-large for men and one size fits all for girls. To order, shoot an email over to jason@deconmedia.com.

-ARV
twitter.com/toimpale

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This entry was posted on 11.19.09 at 10:00 am by Arv . You can follow any responses to this entry through the RSS 2.0 2.0 feed. You can E-mail it to a friend.
56 Comments
  1. Special Club Says:

    They all just want to make money anyway, Fuck you!


  2. kure kure takora Says:

    you fucking suck arv.

    Also this was done and has been done a zillion years ago by every fucking skate company since the beginning of time.

    SO EDGY LIMITED EDITION


  3. Big H Says:

    Fucking hell, Arv is easily the worst person on the internet right now.

    This joke’s been done before. Like 3 years ago. And it was only kinda funny back then: http://ctothejl.com/wordpress/wp-content/uploads/2006/12/arifesuprelemhealthy.jpg

    And seriously, the Misfits, Black Flag and Mickey Mouse? Those are 3 of the most obvious, fucking hackneyed logos to make parodies of.

    This is really awful.


  4. cuntybaws Says:

    Ah wouldnae pish on it if it wiz on fire ya cunt!


  5. drippy dog dix and cum bubbles or something Says:

    That shirt is embarrassing.


  6. just a cunt hair away Says:

    all of a sudden i want Val back- shudder.


  7. Anonymous Says:

    arv do you get paid? if so why?


  8. Anonymous Says:

    get into it!!!


  9. Anonymous Says:

    Seriously just delete this post, save yourself the embarrassment


  10. orange boxcutter Says:

    :makes a handjob motion:
    whoever wrote about this should get his card pulled


  11. JuCIFER Says:

    Maybe Arv is just being sarcastic.


  12. JuCIFER Says:

    yeah that’s it…


  13. Chadd Says:

    I prefer this http://img.photobucket.com/albums/v102/rynhauld/BELATARR1.jpg


  14. loosejuice Says:

    “… is basically a response to the current SHITTY ass state of “street wear.””

    Ahaaa. You should probably leave.


  15. Sir Fagsalot Says:

    yeah, just what “our generation” needs…..more limited edition t-shirts


  16. poopsmear Says:

    a t-shirt?


  17. frenchy Says:

    arv – fuck you


  18. sho nuff Says:

    can we get a picture of arv wearing one of these limited editions that will “take ownership of these images and re-contextualize them to our own generation’s perspectives.” you need to stop writing stuff now.

    also, It’s a fucking tshirt ya hard-on.


  19. fighting women is easy and fun Says:

    it’s not a response to anything. it makes fun of gap accents. gay.

    arv should stop.

    i don’t even love hating his shit.


  20. I Blew It In Arv's Face Says:

    Agreed, just what our generation needs. More crap.

    Vice and Gavin love to dig on boomers. Saying they had it easy and all. Our generation is gonna be hated by subsequent ones. We’ve had it pretty fuckin easy, and when the kids look back and read such gold as “trying to redefine the icons and logos that changed the way we see things, to take ownership of these images and re-contextualize them to our own generation’s perspectives” or “current SHITTY ass state of street wear” they’re gonna hate us even more.

    It’s a fuckin tshirt, dipshit. Shouldnt you be hyping that Bad Brains 3.0?


  21. no. thanks. Says:

    ive been trying to remember who did that fool/kool ciggarette spoof t shirt fromt he 90s. tis good.


  22. Anonymous Says:

    it gets even more shitty with every read


  23. count cumchugula Says:

    hey i also have tshirts that make fun of shit just swing by hot topic if you want one.


  24. Fuck Arv Says:

    Ha ha! Albert E. Newman


  25. white power Says:

    a post-neo-mod-punk parking lot at a grateful dead concert. walk me out in the Mountain Dew today. silly rabbit Trips are for kids.


  26. HOMO (aka total homo for days) Says:

    hey arv, you ever check out obey giant’s stuff? that dude did a bad ass vectorized version of andre the giant’s huge face, shit’s SIIIICK!


  27. GOAT ME Says:

    Vice-fueled heathen or prolific writer in the making? Nah, just a full blow LAMER. I wonder if Arv does ‘blow’?


  28. bolo Says:

    the current shitty ass state of street wear? seriously, street wear? Ooh, I know, spoof a Fresh Jive shirt, that’ll blow everyones mind! Make it say Flesh Jive! Fuck.


  29. Kennedy Says:

    Yo Arv, any new concerts at the Apple store?


  30. NO HOMO Says:

    HOMO (aka total homo for days) Says:
    hey arv, you ever check out obey giant’s stuff? that dude did a bad ass vectorized version of andre the giant’s huge face, shit’s SIIIICK!

    HAHAHAHAHA!!!
    YES!


  31. seriously now Says:

    what a fucking hack.

    “re-contextualizing” is just thievery, lack of originality. fucking weak.

    bush league.


  32. Maxwel Says:

    this is the opposite of relevant.

    go back to 2002 you fucking moron


  33. hip hop anonymous Says:

    this is really dumb


  34. jaysus Says:

    Can somebody turn this fucking Arv shit off? The kid is a walking university essay and he sucks huge balls.


  35. KFC man Says:

    Why the fuck is this still up???


  36. Anonymous Says:

    Arv is from here on forward BANNED from posting shit on Street Carnage!!! The people have spoken!


  37. What, me worry? Says:

    It’s ALFRED E. Neuman, and it’s retards like this who are responsible for slobs like Jessica Simpson ending up in Crass t-shirts. Jason Goldwatch, your shit is weak!


  38. Taeil Says:

    I’m really surprised there hasn’t been any jokes so far about this post.

    By the way above poster, you should check this out

    http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendID=5647684&albumID=311478&imageID=66810569


  39. Taeil Says:

    I meant to say I’m surprised there hasn’t been any Asian jokes about the shirt.

    Jason Goldwatch certainly has no shit on me.


  40. streetbummers Says:

    How do I take the idea of you blowing me and re-contextualize it to fit your generation’s perspective? Tattoo a Black Flag logo on my balls?


  41. Battery Legion Says:

    This is in the same vein, but at least they don’t take themselves seriously…
    http://www.myspace.com/batterylegion


  42. Jb Says:

    Where in the HELL do all the people who comment like this COME FROM???????!!!!!!!

    Seriously. Where the fuck do you come from and who do you think you are?

    Being on the internet lately I think a new rule should be started that if you’re going to say someone or something sucks SO HARD then you also have to say who or what you think is so awesome……………… and then lets talk about that.

    So you hate Arv and this t-shirt and this post so badly, not saying i disagree with you but, whats so awesome that you have going on? I want to hear it.

    We could also start a SBTVC Fight Club and meet up in real life and knock each others teeth out for laffs.

    Keep going Arv I think you’re probably ok.

    At least you’re fucking trying!!!!!


  43. Jb Says:

    otherwise im thinking its all the little vice interns on here again


  44. french guy Says:

    the site all started to turn to shit this summer. you do the math arvinder suresh.


  45. the truth will set you free Says:

    With Dermody and Arv on board SBTVC has become a safe haven for dilettantes


  46. just a cunt hair away Says:

    @Jb- i get your point, but it’s dumb, and i don’t have to tell you why.


  47. kure kure takora Says:

    @JB;

    I don’t need to be a chef to know something tastes like dogshit.

    And this is some pretty fuckin bad bad stuff


  48. abk Says:

    this shit is ridiculous, do you ever read what you’ve written? every dumb fucking streetwear brand that you just said was shit has been doing this forever. look at any t shirt on any guido fuck and you will see it has even trickled down to them

    FUCK YOU


  49. no comply Says:

    saying “fuck you” to the misfits and black flag? and alfred e. newman? ooookay. what did they ever do besides rock your socks and make you laugh?


  50. Anonyourmom Says:

    My favorite band is Danzig Brick.


  51. Anonymous Says:

    It might have actually been funny if it said Back Fag.


  52. arv's blowing it Says:

    Arv’s fucking blowing it. aNYthing and Off Bowery have done all these recently


  53. beej Says:

    http://www.cafepress.com/AheadOfTheCurve.398127988


  54. Hermann Goering Says:

    why wouldn’t you just make these yourself
    $25 is food for a week jesus shit


  55. Uncle Joey Says:

    Arv I’m sure you’re lovely in person and definitely made a lot of really important friends early on but what I’m really interested in is how the fuck you managed to get a book. You are so out of touch with even the average it makes my Mom look like a trend setter. And your writing style, sheesh, how’s freshman year going? Arv, please stop forcing yourself on us, you are boring.


  56. isn t it Says:

    sarcasm?


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